Thursday, April 12, 2012

The Socionomics of Making Money

What new initiatives will you “get your head around” by attending our 2012 summit?

The kind which build on the momentous, 26-year history of groundbreaking initiatives and successes that define socionomics today.

Robert Prechter’s pioneering essay — “Popular Culture and the Stock Market” — was the September 1985 cover story in Barron’s magazine. It was the first time a national audience learned that social mood drives cultural trends.

The essay became a theory, and the theory produced years of research. A new understanding of human social behavior began to emerge; other academics and practitioners began to study and apply social mood. The New Science of Socionomics published to rave reviews in 1999; the Socionomics Institute opened in 2005; Prechter & Parker’s landmark socionomics-related research published in The Journal of Behavioral Finance in 2007.

In April 2011, the first annual Socionomics Summit was a sold-out event. The atmosphere was so electric that attendees and speakers talked together for hours afterwards. The spirited pace and shifts of focus invigorated everyone who attended.

Even so — with all the above in mind, can The 2012 Socionomics Summit actually deliver on its promise of “New Initiatives in Research and Application”?

In a word, Yes. Here’s a flavor of how our lineup of scholars, business people, and financial professionals research and apply socionomics right now:

Consulting firms use socionomics to educate clients about social mood and integrate that knowledge into their business models;

Politicians and policy makers are opening their door to socionomic research, considering plans that anticipate the public mood, and shaping policy choices that are proactive instead of reactive;

Academics and research professionals are regularly publishing research that advances the premises and understanding of socionomics, via broad data analysis that quantifies shifts in mood on social media platforms like Twitter;

Hedge funds and other money managers apply text analytics to develop social mood indexes, and in turn incorporate their findings into trading strategies and models;

A board-certified psychiatrist with financial market experience now offers training in emotion management, behavioral finance, and market sentiment.

Here are just a few attendee comments from last year’s sold-out Summit.

“This has been the best meeting I have attended in years!!!” - Jeff P., Atlanta, GA

“The Socionomics Summit is a great place to get a bigger and deeper picture of what really drives people to do what they do.” - David L., Boston, MA

“The Summit exceeded my expectations which were high to begin with.” - Shawn I., Corpus Christi, TX

Here’s the point: This emerging field is moving fast. If socionomics intrigues you, don’t miss this event. Reserve your seat now>>

About Socionomics

Socionomics is the study of how society’s changes in mood motivate social actions in realms that include the economy, political preferences, financial markets, actions of peace and war, and the fads and fashions of popular culture. Robert Prechter began formulating socionomic theory in 1976. He introduced the idea to the public in an article in Barron’s in 1985 and wrote his first book on the subject – The Wave Principle of Human Social Behavior – in 1999. He has since made presentations about socionomics to The University of Cambridge, Georgia Tech, The London School of Economics, MIT, Oxford University, SUNY, Trinity College Dublin, and academic conferences.

The Socionomics Institute, based in Gainesville, Ga., studies social mood and its role in driving cultural, economic and political trends. The Institute’s analysis is published in the monthly research review, The Socionomist. Work by the Socionomics Institute and other socionomists has been cited by The Atlantic, Barron’s, Esquire Magazine, The Futurist Magazine, MarketWatch, Mother Jones, Nature, New Scientist, Science, USA Today and others.